China Cross Border E-Commerce Strategy 2020

It’s all about Digital to Boost your business!

Doing marketing in China is very different from Hong Kong. Not only the cultural differences which make the strategies unlike but also the control of information.

Unlock your profits by overcoming all obstacles from the Chinese internet firewall and start advertising in CHINA.
The most important market in the world.

Lion Rock Digital – abreast of latest trends with solid Chinese experts – will accomplish your quantum leap in this entirely different digital landscape to reach China’s 800+ million internet users.

Source: https://www.slideshare.net/DataReportal/digital-2019-china-january-2019-v01

With consumers’ comfortability with online shopping and younger generation constantly connected thanks to their smartphone, their time spent on social media and blogs such as Wechat and Weibo keeps increasing. It is estimated that 70 percent of Chinese born after the millennial generation will directly go on social media and e-commerce, marketers are now seeking strategies that focus on social commerce.

Source: https://www.slideshare.net/DataReportal/digital-2019-china-january-2019-v01

with an estimated 80% of the population searching online to buy goods or services, while those that visited an online retail store and purchased online are at 94% and 82% respectively. The trend is consumers don’t just want to simply shop online anymore; they also want the experience through social media. Therefore, mobile purchases are becoming the STAR.

Source: https://www.slideshare.net/DataReportal/digital-2019-china-january-2019-v01

Developed by tech giant Tencent, WeChat is one of the most important channels in the Chinese digital marketing landscape. Now, the app transitioned to include games, online shopping, and even financial services and is described as a mix of Facebook, Instagram, Skype, Uber, Amazon, and WhatsApp, plus over ten million third-party apps.

Additionally, the app’s focus on e-commerce has proven successful. It now has features to hail taxis as well as mini-brand apps that offer discount coupons, taxi rides, and many more. WeChat also lets international brands subscribe to the app and create their own public accounts. 

The versatility of this app, added with a massive user base, makes for a potentially rich source of customer engagement. As such, WeChat has great potential for more growth in the digital marketing realm.

We are STRONG to build you a E-Commerce in CHINA

We are pleased to work with you to conduct certain planning and strategies in order for brands to generate visibility and engagement in the Chinese market.

Our China Cross Border E-Commerce Service includes:

  • We will assist you in selecting the right cross-border platforms by providing audits and giving you the feedback you need.
Store management
  • We will work on the commodity submission as well as the page optimization (image design, description and design).
Customer Service
  • Customer service needs to be updated with all the service details and prices. We’ll help you to set up customer service for your Chinese customers.
  • We will help you with the platform promotion to increase your brand awareness and reputation on the Chinese market.


Why E-Commerce is going so fast in China?

The Chinese E-commerce market reached $1.1 trillion during 2018. However, only 38% of Chinese customers buy online currently. This means that the possibilities are huge as use of the internet is only now starting to penetrate the rural areas.

How important is cross-border E-commerce in China?

The Chinese E-commerce market reached $1.1 trillion during 2018. However, only 38% of Chinese customers buy online currently. This means that the possibilities are huge as use of the internet is only now starting to penetrate the rural areas. Through these platforms, it Is expected that there will be a higher demand in the coming years due to new E-commerce regulation approved In 2020.

What are the alternatives to Tmall / JingDong (JD)?
  • There is a bunch and with the good marketing strategy, you can succeed on each of them without spending the millions you would spend on Tmall.
  • For instance, Wechat Mini-Program is also the good E-Commerce platform in China but the requirements to get in as well as the fees are a lot more affordable for small to mid-size company that wish to enter the Chinese market.

What Are WeChat Mini-Programs?
  • WeChat Mini Programs are sub-applications within the WeChat ecosystem that allow users to access any Web App by without leaving WeChat.
  • There are plenty of ways to access these mini-programs. Whether it be through a direct search, scanning a QR code, or through links on a WeChat official account. Users can also explore WeChat Mini Programs based on their location with LBS technology through the ‘Mini Programs Nearby’ function.
  • With a small file size of just 10MB (excluding pictures, videos, and sounds hosted on the server), WeChat Mini Programs do not require any installation and can be loaded much faster than traditional native apps. 

Want to talk to us about how to develop in China Market?

If you’ve got questions, we want to hear from you. Once you fill out the form below, a member of our strategy team will contact you. Our goal at Lion Rock Digital is to do great work for great partners.


    Social Media Marketing

    Use social media channels to build a strong following, display your ads to audiences and drive more traffic to your website and acquire new clients.

    Digital Advertising

    We are capable to boost your ads to help you reach your future clients or business goals, maximize your conversion and track your performance.

    Web Development

    Perfect timing to create or upgrade the e-commerce that drive the right traffic, increase your conversion rate and allow you to get more clients.